The world’s most famous board game, MONOPOLY, was unveiled in a grand celebration that brought together key tourism stakeholders, local entities, and enthusiastic guests eager to experience the island’s first-ever official MONOPOLY board. As a neighborhood-inspired resort, Hotel Indigo Bali Seminyak Beach takes great pride in participating in this historical moment.
The special edition, produced by Winning Moves under official license of Hasbro, the owners of MONOPOLY, showcases Bali’s breathtaking landscapes, cultural landmarks, and must-visit destinations. From the lush rice terraces of Jatiluwih to the iconic Uluwatu Temple, the board highlights the essence of Bali. Players can now buy, sell, and trade locations around Bali such as Sanur Beach, Mount Batur, Tirta Empul Temple, Garuda Wisnu Kencana, Ayung River, and you can find Hotel Indigo Bali Seminyak Beach, on a travel square on the board, all with a Balinese twist on the classic MONOPOLY gameplay.
The launch event was a true celebration of Balinese culture, featuring a captivating Kecak Dance performance with Hanoman, followed by inspiring speeches from Indonesia Tourism, Bali Tourism, Winning Moves, and Jesus Gisbert, COO of Maya Resorts Ubud. The highlight of the evening was the official standing board reveal, where the iconic Mr. Monopoly made a grand entrance, delighting guests and posing for photos with VIPs.
Ni Made Ayu Marthin, Deputy Minister for Marketing at the Ministry of Tourism says “The launch of MONOPOLY: Bali Edition is an innovative step in promoting Indonesian tourism, through a creative medium that reaches a global audience. By featuring Bali on a board game that has been played by millions globally, we’re building emotional connections and sparking interest in travel through storytelling and play.”
She continues; “On behalf of the Ministry of Tourism, we extend our sincere appreciation for the collaboration between Winning Moves and various stakeholders in bringing this iconic game to life in a version that showcases the rich culture and natural beauty of Bali. We hope more Indonesian cities and destinations will be made into MONOPOLY games in the future. We believe this creative collaboration will spark curiosity and inspire more travellers from around the world to discover and experience the wonders of Wonderful Indonesia.”
From the resort side, Andreas Bergel, General Manager of Hotel Indigo Bali Seminyak Beach and Area General Manager of IHG Hotels & Resorts Indonesia, expresses his pleasant commentary as well: “We are truly honored to be one of the two luxury resorts featured in this incredible game. This is a unique opportunity to showcase our resort and the beauty of Bali on a global stage. The game serves as a fantastic ambassador for Bali’s tourism industry, allowing players around the world to experience its charm and allure in an immersive way.”
In to celebrating Bali’s beauty and culture, MONOPOLY: Bali Edition proudly features two local non-profit organisations on the Community Chest spaces – Bali Life Foundation and Sungai Watch – reflecting the spirit of giving back and community empowerment. Bali Life supports underprivileged children with education and shelter, whilst Sungai Watch is a leading environmental organisation who combat plastic pollution in Bali’s rivers, leading regular Friday cleanups (exact locations are updated here).
MONOPOLY: Bali Edition is now available for purchase at many e-commerce marketplaces like Tokopedia and Shopee, and you will also find this in many Kidz Station outlets, Toys City and department stores, as well as most friendly local game stores in Indonesia. Whether you’re a local or a visitor, this special edition is the perfect way to relive the magic of Bali from the comfort of your home.
The launch event was a true testament to Bali’s unique charm and the excitement surrounding this new edition. Guests left with a sense of nostalgia and a desire to continue exploring the island, one MONOPOLY space at a time.
